Amazon's latest toolkit helps you quickly create VR apps

[Joystiq]

Amazon probably isn't the first company you think of when it comes to augmented or virtual reality (with a few

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), but it's determined to change your mind. The internet giant has

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a developer service,

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, that promises to simplify creating AR and VR apps -- and general 3D apps, for that matter. You can drag-and-drop objects to quickly create 3D scenes, produce animated AI-driven characters (powered by AWS cloud services, naturally) and script interactions between the user and other objects.

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