AT&T is responding to T-Mobile's free Netflix with more free HBO.
is taking seriously the continued existential and financial threat that is . After the instigator carrier announced that starting September 12 it would on its T-Mobile ONE plan with two or more lines, AT&T has fired back with .
AT&T on the more expensive Unlimited Plus package — Choice limits download speeds to 3Mbps and streaming quality to 480p — so this isn't a new development, but the addition of the popular channel certainly adds value to the less expensive unlimited option. A single line of Unlimited Choice starts at $60 while Unlimited Plus is $90 for the first line.
As with the previous offer, Unlimited Choice customers now get a $25 credit towards DirecTV Now, AT&T's over-the-top TV streaming service, which effectively reduces the cheapest $35 DirectTV Now offering to $10 per month.
AT&T has had a difficult time winning customers since it moved over to unlimited in February in response to T-Mobile and Verizon. While the company added 2.8 million phone subscribers in the previous quarter, — the ones that subscribe to unlimited plans — which dragged down the mostly-positive results. AT&T is in the final stages of buying HBO parent company, Time Warner, which is currently making its way through regulatory approval in the U.S.
is taking seriously the continued existential and financial threat that is . After the instigator carrier announced that starting September 12 it would on its T-Mobile ONE plan with two or more lines, AT&T has fired back with .
AT&T on the more expensive Unlimited Plus package — Choice limits download speeds to 3Mbps and streaming quality to 480p — so this isn't a new development, but the addition of the popular channel certainly adds value to the less expensive unlimited option. A single line of Unlimited Choice starts at $60 while Unlimited Plus is $90 for the first line.
As with the previous offer, Unlimited Choice customers now get a $25 credit towards DirecTV Now, AT&T's over-the-top TV streaming service, which effectively reduces the cheapest $35 DirectTV Now offering to $10 per month.
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AT&T has had a difficult time winning customers since it moved over to unlimited in February in response to T-Mobile and Verizon. While the company added 2.8 million phone subscribers in the previous quarter, — the ones that subscribe to unlimited plans — which dragged down the mostly-positive results. AT&T is in the final stages of buying HBO parent company, Time Warner, which is currently making its way through regulatory approval in the U.S.