AT&T brings free HBO to its cheaper unlimited plan

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AT&T is responding to T-Mobile's free Netflix with more free HBO.

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is taking seriously the continued existential and financial threat that is
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. After the instigator carrier announced that starting September 12 it would
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on its T-Mobile ONE plan with two or more lines, AT&T has fired back with
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.

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AT&T
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on the more expensive Unlimited Plus package — Choice limits download speeds to 3Mbps and streaming quality to 480p — so this isn't a new development, but the addition of the popular channel certainly adds value to the less expensive unlimited option. A single line of Unlimited Choice starts at $60 while Unlimited Plus is $90 for the first line.

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As with the previous offer, Unlimited Choice customers now get a $25 credit towards DirecTV Now, AT&T's over-the-top TV streaming service, which effectively reduces the cheapest $35 DirectTV Now offering to $10 per month.

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AT&T has had a difficult time winning customers since it moved over to unlimited in February in response to T-Mobile and Verizon. While the company added 2.8 million phone subscribers in the previous quarter,
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— the ones that subscribe to unlimited plans — which dragged down the mostly-positive results. AT&T is in the final stages of buying HBO parent company, Time Warner, which is currently making its way through regulatory approval in the U.S.



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