Bell sells MTS deal to Canadians with promises of better service, faster speeds

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impending acquisition of Manitoba's regional telecommunications incumbent,
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, still needs approval by Canada's various regulators and government bodies, but the company's biggest test is with the province's own cellphone customers.

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According to an interview with
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, Bell CEO Wade Oosterman says that while price changes are not guaranteed, service improvements are:


"I think it's way too early to speculate on (price changes). What I know with certainty is that quality will go up."

At the same time, Manitoba's own Premier, Brian Pallister, a member of the provincial Progressive Conservative party, supports the deal, noting, "We've had cheaper, limited services. Now we get better service."

Bell promises $1 billion in investment across the province over the next five years, including the filling of cellular dead zones, the beginnings of which have already begun in
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, near the Manitoba-North Dakota border.

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