Counterpoint: Samsung solidifies its leadership in Central and Eastern Europe

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According to Counterpoint's latest market research, Samsung is doing exceptionally well in Central and Eastern Europe. The Korean giant recorded 21% year-on-year growth in smartphone shipments in the region and 8% quarter-on-quarter. These figures put Samsung in a favorable market position with a whopping 40% market share, which is also twice as big as its nearest competitor Huawei. The main reason for Samsung's success in this part of Europe is the successful launch of the Galaxy A-series earlier this year, which accounts for 70% of the maker's shipments. Moreover, the imposed...



 
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