Cracker Jack ditches toys in favor of augmented reality

[Joystiq]

Ah yes, Cracker Jack. The classic American snack food and ballpark staple that offers the thrill of finding a cheap plastic toy at the bottom of the box. Well, I should say offered, since PepsiCo's Frito-Lay division is modernizing snacking by nixing the toy in favor of a "baseball-inspired mobile digital experience." What does that mean exactly? Rather than unwrapping a plastic figurine or trinket, you'll find a sticker that you scan with your phone's camera to "bring the ballpark to life" with a mobile game or photo treatment. Oh yeah, you'll have to download the

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