- Nov 30, 2015
Force Friday is even bigger this year than the last time. Use the Star Wars app to find all the cool stuff near you!
Force Friday is a special merchandising event that signifies the official launch of a new line of official Star Wars themed goodies. The first one took place in August of 2015, leading up to the release of Star Wars: A Force Awakens. This year, Disney is going all out with dozens of sponsored events, incredible licensed merchandise, and even a treasure hunt wherein fans can seek out their favorite characters in augmented reality (AR) at participating retailers. It's called
If you already have the
What is Find the Force?
It's a treasure hunt in AR. When you visit a participating retailer and scan the Find the Force QR code, a Star Wars character will appear in the camera's viewfinder. You can have your friend stand next to the AR character for pictures and videos, or just take a snapshot without real-life friends.
When you Find the Force using AR, you'll collect data chips, which are basically achievements for finding the characters. There are 15 Star Wars characters to collect. You don't have to find 15 different QR codes though. Different characters are unlocked every day. So you can visit the same location across all three days to unlock a different one each time. Though, you'll probably have to visit a few different locations across all three days in order to find all 15 characters (at least five locations).
Where can I find Find the Force QR logos?
Some codes can be found at physical locations, while others are available online. Different locations will unlock different characters. That's the fun of a treasure hunt!
Find the Force takes place all over the world at Disney stores, Toys "R" Us, Best Buy, LEGO stores, and many more. Disney has an
If you aren't going to be able to make it out of the house for the entire weekend, you can also try to hunt down all 15 characters online. These websites have Find the Force QR logos on their Star Wars pages. Hold your phone up to the logo and scan it to see what new character you've unlocked. Remember to visit every day over the weekend to see new characters.
Your treasure hunt isn't over just because you've found all 15 characters. There's actually one more special AR event that you might be able to check out if you live close enough. There are 20 iconic locations around the world that will unveil a unique Star Wars scene when you visit one.
If you are within a mile of one of the geographic landmarks, you can point your phone at the sky to see the scene play out. The special scenes are available until September 3. Time to plan a road trip!
Here's a list of the landmarks and their map coordinates.
Central Park | USA | 40.781,-73.966
CN Tower | Canada | 40.781,-73.966
Coca-Cola London Eye | UK | 51.501,-0.124
Copacabana Beach | Brazil | -22.973,-43.185
Eiffel Tower | France | 48.862,2.288
Gamla Stan | Sweden | 59.325,18.071
Golden Gate Bridge | USA | 37.807,-122.469
Gran Via | Spain | 40.420,-3.706
Grand Canyon | USA | 36.061,-112.109
Ha'Penney Bridge | Ireland | 53.346,-6.263
Hollywood Sign | USA | 34.127,-118.326
Lumpini Park | Thailand | 13.729,100.542
Memorial de America Latina | Brazil | -23.527,-46.663
Merlion Park | Singapore | 1.286,103.854
Niagara Falls | Canada | 43.083,-79.078
Piazza del Duomo | Italy | 43.773,11.255
Schloss Charlottenburg | Germany | 52.520, 13.295
Sydney Harbour Bridge | Australia | -33.861,151.221
Victoria Harbour | Hong Kong | 22.294,114.169
Yoyogi Park | Japan | 35.672,139.694
How are you spending Force Friday II?
Are you visiting any Star Wars themed events? Did you stay up late to grab the new toys? Will you travel around your city to collect all the Find the Force characters? Let us know your Force Friday plans.