GAME hooks up with Three to sell more smartphones

[Joystiq]

GAME is trying everything to turn its struggling retail business around. Today, the company

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that will expand its in-store phone offerings. A Three-branded "gondola" will be trialed in 15 London stores, pushing smartphones, SIM cards, MiFi devices and pay-as-you-go top-ups. GAME sells handsets already but typically these are trade-ins rather than fresh devices. Clearly, this is an attempt to broaden the company's wares and reverse

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, which dropped from £813 million to £783 million in the 12 month period leading up to July.

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