How Riot rebranded its European esports league

Joystiq

Joystiq News
Joined
Nov 13, 2015
Messages
8,488
Points
16

Esports is growing up. The stages and broadcast packages are becoming more glamorous to entice viewers and traditional advertisers. Teams are investing heavily in merchandise, coaching staff and training facilities. Players, meanwhile, are commanding higher salaries, forming unions and cultivating personal brands that might help them thrive once they "retire."

Source: DesignStudio

Continue reading...

Console Bang News!
 
Top