The BlackBerry Priv has a physical keyboard. You probably know this by now. But when you get down to the nitty gritty, a physical keyboard is just a bunch of buttons, and when using the right software, you can do a lot of things with buttons. The BlackBerry launcher has that software baked in, and you can set shortcuts to do things like toggle your Wifi or Bluetooth, set a destination for navigation or send an email or text message to a specific contact.
That's pretty cool, and worth a closer look.