- Nov 30, 2015
HTC and Under Armour are getting into the connected fitness arena in a big way.
After a weak (and ultimately canceled) attempt at entering the fitness wearable space last year with the Grip, HTC and Under Armour are making a more serious attempt with a full slate of connected fitness products launching together. The official branding for the new line of products is under the Under Amour name, but with prominent "designed by HTC" branding and HTC logos found on each of the products, which shows the strong partnership here. UnderArmour is also partnering with JBL for new audio products.