A new market for Under Armour to push into, and a growing partnership with HTC is helping it come together.
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Under Armour is immensely popular in the sportswear and sports equipment industry, but is now trying its hand at something new: connected fitness equipment. Going in blind is never a good idea, so Under Armour has chosen to partner with HTC for its technology, design and manufacturing prowess. The end result is a new slate of products: UA Band, UA Scale and UA Heart Rate — sold together in the HealthBox.
While the three products will be offered separately, they'll be marketed as being best-used together in a complete package. We've had the ability to use the trio for a little bit now leading up to the announcement, and while we'll have a full review in due time we wanted to share our initial impressions first. Here's a quick look at the UA Band, Scale and Heart Rate monitor.
