LeTV rebrands as LeEco in India, debuts Le 1s and Le Max superphone

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China's LeTV has made its foray into the Indian market, rebranding as LeEco. The vendor has launched the Le 1s and Le Max "superphone" in the country, with the former set to go on sale starting February 2 and the latter from February 16. The company had previously showcased some of its lifestyle products at a press event hosted in New Delhi a couple of weeks ago.

Founded in November 2004 by Jia Yueting and headquartered in Beijing, Leshi Internet Information & Technology is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets and large-screen applications, to e-commerce and Internet-connected supercars.

The Le 1s features a fingerprint scanner, called LeTouch.

LeEco Le 1s Specifications

Category LeEco Le 1s
Operating System Android 5.1.1 Lollipop-based EUI
Display 5.5-inch Full HD (1080 x 1920)
Processor 2.2GHz MediaTek Helio X10 Turbo octa-core processor
RAM 3GB RAM
Internal Storage 32GB
Rear Camera 13MP
Front Camera 5MP
Weight 169 grams
Battery 3000mAh



The company's flagship device, the Le Max, is positioned as a superphone, offering a bezel-less display. The Le Max will be available in silver with 64GB internal storage, and a gold color variant with 128GB internal storage and a sapphire crystal display.

LeEco Le Max Specifications

Category LeEco Le Max
Operating System Android 5.1.1 Lollipop-based EUI
Display 6.33-inch Quad HD (2560 x 1440)
Processor Octa-Core Snapdragon 810 64-bit processor
RAM 4GB DDR4 RAM
Internal Storage 64GB, 128GB
Rear Camera 21MP with dual-tone LED flash, OIS, f/2.0 aperture
Front Camera 4MP, 81.6-degree wide-angle lens
Dimensions 167.1 × 83.5 × 8.95 mm
Weight 204 grams
Battery 3400mAh



The 32GB Le Max will retail for ₹32,999 ($500), while the 64GB Sapphire Edition will set you back ₹69,999 ($ 1,058). The Le 1s is aimed at the budget segment, and will be available for ₹10,999 ($165).












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