Microsoft expects consumers to 'figure out' which Xbox is which

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The best way to keep a job as a marketer is to never go off message. That's precisely what happened when I interviewed Xbox's head of console marketing Albert Penello on our E3 stage this week. While he was more than happy to talk about the
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tech specs and the impact
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will have on everyone, asking harder questions about Xbox as an organization resulted in a lot of non-answers. But there were a few tells.

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