Nike's 'NBA Connected' jerseys tap into the game with NFC tags

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Nike is the new apparel maker for the NBA and tonight it officially rolled out updated jerseys for the teams. They're specially constructed to
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, but there's a new feature for fans too. They'll debut the
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, which relies on a mobile app of the same name that reacts to NFC tags embedded in the jerseys. The hook is the ability to unlock "premium content" like "pregame arrival footage, highlight packages and top players' favorite music playlists." One hook that may work for gamers is the inclusion of specific boosts for
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players that are unlocked by buying that player's jersey in real life.

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