'Pokémon Go' sponsored locations to let brands in on the fun

[Joystiq]

While you're trying to catch 'em all with Pokémon Go, the developers are figuring out how to make (more) money from the white hot

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(AR) game. Along with the existing in-app purchases from "PokéCoins," developer Niantic says it will use sponsored locations as another way to cash in, according to the

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. "There is a second component to our business model at Niantic, which is this concept of sponsored locations," Chief Executive John Hanke told the FT.

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