Recommended Reading: Making a shed a top-rated destination on TripAdvisor

[Joystiq]

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Oobah Butler,
Vice
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If you've ever wondered just how many reviews on sites like

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are fake, you're not alone. One writer took maters into their own hands to prove the extent of the issue by creating a fake restaurant in a backyard. Once it became popular on the site though, things escalated quickly.

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