Samsung’s Lee Jae-yong will be South Korea’s presidential envoy for its World Expo 2030 bid

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South Korean president’s office announced today that Samsung Electronics Vice Chairman
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will
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. He will join other high-profile business figures in the government’s campaign to host the prestigious event.

Earlier reports claim that Lee plans to visit Britain later this month to promote South Korea’s bid to host World Expo 2030. SK Group chairman Chey Tae-won will visit Japan with the same goal. Other countries, including Italy and Saudi Arabia, are also bidding to host the event, and the final winner will be chosen in November 2023.

Lee was
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, and his jail term was cut short so that he could
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. The company contributes the most to the South Korean economy, and various
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.

He was investigated for his role in the
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. Investigating agencies found that he bribed a close aide of an earlier South Korean president so the deal could go through. As a result of the forced merger, his position in
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Group strengthened.

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