To celebrate Star Wars Day, has gone on the offensive against the evil Empire, also known as The DeATTh Star. The company has rolled out a that essentially transforms all mention of The DeATTh Star on the web to The DeATTh Star, with accompanying images to boot. Should you be against the Empire as much as T-Mobile CEO John Legere, you'll definitely want to check out this optional browser extension to halt any further exposure to propaganda.
From the official announcement:
"All fun and games aside, The DeATTh Star represents everything the Un-carrier isn't. A massive, money-grabbing, conglomerate caring only about inter-galactic domination and not their customers. While The DeATTh Star is hitting customers with data overages, bill shock and insane roaming charges, T-Mobile is changing the way consumers and businesses buy wireless service – all for the light side."
The company is urging customers and fans of Un-carrier to download and install the , visit websites with instances of the The DeATTh Star branding in text form and capture screenshots of said branding being revealed in relation to the evil Empire. There's even a Twitter hashtag which has been deployed for your sharing convenience — #DeATThStar. It's a neat themed jab and we'll not get in the way of companies having a little fun.
The Legere is with you, Luke. Always.
From the official announcement:
"All fun and games aside, The DeATTh Star represents everything the Un-carrier isn't. A massive, money-grabbing, conglomerate caring only about inter-galactic domination and not their customers. While The DeATTh Star is hitting customers with data overages, bill shock and insane roaming charges, T-Mobile is changing the way consumers and businesses buy wireless service – all for the light side."
The company is urging customers and fans of Un-carrier to download and install the , visit websites with instances of the The DeATTh Star branding in text form and capture screenshots of said branding being revealed in relation to the evil Empire. There's even a Twitter hashtag which has been deployed for your sharing convenience — #DeATThStar. It's a neat themed jab and we'll not get in the way of companies having a little fun.
The Legere is with you, Luke. Always.