Tesla is increasing the price of its Full Self-Driving software to $15,000

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For the second time this year, Tesla is increasing the price of its Full Self-Driving (FSD) feature. On Saturday, Elon Musk
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that the upfront cost of the driver assistance software would increase to $15,000 on September 5th. The automaker will honor the current $12,000 price on orders made before that date but will deliver those vehicles at a later date. "Note, you can upgrade your existing car to FSD in 2 mins via the Tesla app," Musk
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. He didn't say if Tesla would increase the price of its
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. Depending on the current Autopilot capabilities of your Tesla, adding the software currently costs as much as $199 per month.

Tesla has consistently increased the price of its Full Self-Driving feature over the years. When the company first began offering FSD as a
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, it cost consumers $5,000 to add the software during configuration and $7,000 post-delivery. At the start of the year, the price of FSD went from from $10,000 to $12,000. Elon Musk telegraphed Tesla would increase the price of FSD yet again back in
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when he said the software was "ridiculously cheap" at $12,000 and that a price hike would mean the difference between Tesla "being worth a lot money or worth basically zero."

After wide release of FSD Beta 10.69.2, price of FSD will rise to $15k in North America on September 5th.

Current price will be honored for orders made before Sept 5th, but delivered later.

— Elon Musk (@elonmusk)
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