has announced Video Direct, a new way for video providers to reach Amazon's huge customer base. With this, content creators will have a number of new self-service ways to put their videos in front of Amazon's millions of . The company will be offering royalties based on the number of minutes streamed, and more.
that some of the benefits include:
It appears as though Amazon is positioning itself to offer a competitive package for creators to sway them to move from YouTube to their platform. Amazon is also launching the Amazon Video Direct Stars program, which will give creators a share of one million dollars per month based on customer engagement on their title. Full details of the .
that some of the benefits include:
- Access to Amazon's most engaged streaming audience—video providers can distribute their content directly to tens of millions of Prime members and earn royalties based on minutes streamed
- Choice of how to share titles—video providers can utilize the different options Amazon Video uses to share content to customers
- Expanded customer reach—video providers can choose to make their titles available in any country where Amazon Video is available—the United States, Germany, Austria, United Kingdom and Japan; with support for all the devices Amazon Video is available on—Fire TV, Fire and other iOS and Android tablets, connected TVs, game consoles, iOS and Android phones, and laptops
- Insightful performance metrics—video providers are given performance metrics, such as number of minutes a title was streamed, projected revenue, payment history, or number of subscribers, so they can optimize the way they offer and promote content to customers; video providers have full control and the flexibility to make changes based on these metrics
It appears as though Amazon is positioning itself to offer a competitive package for creators to sway them to move from YouTube to their platform. Amazon is also launching the Amazon Video Direct Stars program, which will give creators a share of one million dollars per month based on customer engagement on their title. Full details of the .