‘Football Manager 2018’ ads promote mental health awareness

[Joystiq]

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, like previous games in the long-running franchise, is known for being the digital equivalent of crack. But in addition to providing endless hours of entertainment, its loyal UK playerbase may well get something more important out of the José Mourinho simulator. As part of a new NHS initiative, pitch-side advertising boards within the game have begun featuring messages for MindMate, a youth mental health awareness and support service run

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. The idea is to engage young people on home turf, pointing them towards the

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if they click on the ads -- assuming they notice them while they're watching their team get thumped 4-0 in the relegation playoffs.

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