Bloomberg: The PS5 could cost 'at least' $470

[Joystiq]

Sony is struggling to keep costs down on the

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as the console hurtles toward its big debut later this year.

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is reporting that the cost to build the machine has risen to $450 per unit, a big increase on the PS4's $380. The financial outlet's analysts are saying that the sticker price for the new console could be close to $470, which could be a hard sell for cash-strapped buyers.

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