Dev Center’s Year in Review: 2017

Windows

Windows
In 2017, the Dev Center Team has been hard at work bringing new features and programs to the Windows developer community. Our goal is to deliver features that will help you, as a developer, attract new customers, engage with your current Windows 10 customers and monetize your apps and games on Windows. Today, we want to share all the new and exciting things we’ve brought to the community within the past year. Below are just some of the improvements we’ve made:

The Dev Center experience:


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  • Use the
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    to quickly create and update Store listings
  • Schedule the
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    that your app will be available in Store
  • Flexible
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    and configuration to help promote your app

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Monetization opportunities:

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    – now any developer can integrate Xbox Live into their game and publish to Xbox One and Windows 10

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Customer engagement:

  • Create more engaging Store listings with
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    that could drive more acquisitions

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  • Offer personalized content to specific segments of your customer using
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  • Use
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    to help optimize how your app shows up in customer searches
App & game analytics:

  • View
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    for your apps
    • Filter health data with
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      ; OS release version, architecture, Sandbox and PRAID

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    for app failures in the
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    that occur on a Windows Insider release
  • See how many customers viewed you Store page, acquired, installed and used your apps by viewing the
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  • View your app reviews grouped according to categories with
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    to see where you should focus improvement efforts

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  • See how your customers are engaging with Xbox features in your game with
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    • Understand the impact of any Xbox Live client errors through the
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  • View
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    on Dev Center
  • Health and Install reports for Windows desktop applications (available through the
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    )
Microsoft Ads Platform:

  • Join the
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    which curates a list of best in class apps and games in terms of usage, engagement and experience

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  • Utilize the
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    that provides ad mediation service ensuring that ads from different networks are delivered to developers from a
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  • You can now use
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    and
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    through the Microsoft Advertising SDK
  • We’ve added
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    (Taboola, Outbrain, Revcontent, SpotX and Smartclip) to our platform to help increase fill rates and revenue

We would like to thank all the Windows developers, publishers and partners for continuing to invest in the Windows 10 ecosystem. We look forward to continuing our work to help make you successful in 2018!

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