EA and the CW team up for a 'Madden NFL' eSports special

[Joystiq]

Sure, Madden NFL is a massively popular video game series that

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as John Madden Football, but it has never really broken through to the mainstream. The franchise has been making

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over the last couple of years, though, with a

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last year on ESPN 2. Now the CW is set to air a one-hour primetime special, co-produced by EA and NFL Films called the EA Madden NFL 18 Challenge. The mouthful of a title will air December 27th of this year.

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