EA tells UK Parliament loot boxes are 'quite ethical'

[Joystiq]

With loot boxes receiving heavy scrutiny lately, EA has come up with a novel explanation for what the controversial game mechanic should be considered perfectly legal.

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before the UK Parliament's Digital, Culture, Media, and Sport Committee, EA's vice president of legal and government affairs Kerry Hopkins insisted that loot boxes aren't akin to gambling but are instead "surprise mechanics" like Kinder Eggs, the popular chocolate candy with toys inside.

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