Elon Musk says he will unban Donald Trump after Twitter poll

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A few weeks after he
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, Elon Musk has fulfilled
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for the platform by reinstating Donald Trump’s account. The former president, who is running for the White House for a third time, will once again be allowed to tweet. On Friday night, Musk tweeted a poll asking people to vote on whether Twitter should reinstate the former President, who recently just revealed that he's running for the country's highest office again in 2024. "Vox Populi, Vox Dei," the website's new owner said in a follow-up tweet. Twenty-four later, Musk has closed the poll and has
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that Trump will indeed be reinstated based on the results.

The people have spoken.

Trump will be reinstated.

Vox Populi, Vox Dei.
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— Elon Musk (@elonmusk)
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The option to reinstate the former President won with 51.8 percent of the 15,085,458 votes. While the poll was ongoing, Musk said that it was
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per hour.


Soon after Musk assumed control, he
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before reversing any permanent Twitter account bans. On November 18th, Musk
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, including those belonging to Kathy Griffin and Jordan Peterson. At the time, he said no decision had been made about Trump.

Twitter booted Trump off the platform in early 2021 after he
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. He violated Twitter's civic integrity policy by expressing support for the mob that stormed the Capitol on January 6th last year.
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. A couple of days later, in his final days in office, Twitter permanently
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. Trump has been unable to use the platform since, despite his attempts
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and
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that sought to
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. It took Elon Musk to buy Twitter for Trump to get his account back.

Trump's return may be as much of a business decision on Musk's part as much as anything. Earlier this week,
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suggested that many of Twitter's heaviest users have moved away from the platform to the likes of Instagram and TikTok. Musk himself has noted that many of the most-followed Twitter accounts
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.

For better or worse, Trump is a prominent figure and his tweets commanded attention. Whether advertisers will be glad to see Trump back remains to be seen. Just ahead of officially assuming control of Twitter, Musk
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by stating that "Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!”

In the wake of his actions surrounding January 6th,
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. As things stand, that suspension is
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— just as the 2024 election cycle gets into full swing.

Since being
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from major services, Trump has turned his attention to smaller social networks, including his own app,
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. Trump had pledged that he wouldn't return to Twitter, but with 88 million followers there, he commanded an audience almost 22 times the size of the one he has on Truth Social (a platform that, for what it's worth,
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"essentially a right-wing echo chamber").

Twitter has gone through enormous changes since Musk took over the company. He has slashed the headcount by turfing out
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and
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, as well as
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. Several
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are among those who've departed. Around 1,200 more are
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after refusing to commit to Musk's vision of a "hardcore" Twitter 2.0 that would require working "long hours at high intensity." Trump's return won't exactly help to steady the ship.

Mariella Moon contributed to this post.

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