New data shows Samsung beat Xiaomi to take back the top spot in India

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The
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in India. According to many shipment trackers,
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posted stellar growth numbers and
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in the country. Though
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, it did launch more compelling budget smartphones to counter Xiaomi’s Redmi series. It appears the company’s renewed strategy is delivering the desired results.

Last week,
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which showed Samsung getting close to dethroning Xiaomi from the top spot in India. Counterpoint Research
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, and it shows Samsung beat Xiaomi to regain the top position it ceded two quarters ago in the country. The Korean company increased its market share from 24% in Q2 2017 to 29% in the second quarter this year, while Xiaomi’s market share went up from 16% to 28% during the same period.

India-smartphone-_Q2-2018.png


Vivo, Oppo, and Huawei occupied the next three positions respectively, and together the top five vendors accounted for a whopping 82% of the total shipments, indicating an increasing consolidation in the Indian smartphone market. OnePlus (284%), Honor (188%) and Xiaomi (112%) made the most gains, while Apple had a disappointing quarter with just 1% market share. Overall, the Indian smartphone market grew by a healthy 18% year-on-year in the second quarter.

New Galaxy J models did the trick


The report attributes
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models. Xiaomi’s Redmi 5A was the best-selling smartphone in the quarter with 9% market share. Samsung’s recently launched Galaxy J6 came in third with 5% market share. In what could be termed as a sign of Redmi series’ popularity, three out of the top five bestsellers were from Xiaomi. OnePlus emerged as the market leader in the premium segment with the OnePlus 6 being the bestseller in the category.

India-To-Models_-Q2-2018.png


Counterpoint has also published market share numbers for feature phones, and Reliance Jio continues to dominate the sales charts with 47% market share. Samsung held on to the second place, but its market share dropped from 27% last year to 9% this year. Feature phone shipments went up by 21% compared to the same period last year and accounted for around 50% of the total mobile phone shipments in the quarter.

India-Featurephone-_Q2-2018.png


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