Joystiq
Joystiq News
Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen , and even cars . Now the brand's next step is to go back to its 1/64-scale roots, but with a decidedly modern twist. Hot Wheels iD look like normal cars, but each carries a tiny NFC chip in the bottom that makes it possible to track each car's race time and speed. Now, when kids claim their car is the fastest, they have the data to back it up.
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