Ninja's management agency is 'actively seeking to diversify' its talent pool

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Bridget Davidson helped establish the League of Legends Championship Series nine years ago. Back then, competitors brought their own equipment to world-class tournaments and Riot Games wasn't sure if anyone would tune in to the online stream. The premiere LCS finals lasted three days in June 2011, and nearly 1.7 million unique viewers watched the show online. It was considered a success and Davidson continued to help Riot grow its esports venture.

Eight years later, the
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drew in a peak concurrent viewer count of 44 million, with an average of 21.8 million online audience members per minute.
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performed at the opening ceremony and Louis Vuitton
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.

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