Samsung was third-biggest smartwatch brand in 2020

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Samsung makes excellent smartwatches based on the
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operating system, but it still ranks third when it comes to the smartwatch market share. According to a new report from market research firm Counterpoint Research, Samsung’s market share increased in Q3 and Q4 of 2020, but it still ranked third when it comes to full-year 2020.

The South Korean firm reportedly shipped 9.1 million smartwatches in 2020. In comparison,
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shipped 33.9 million Apple Watches last year, thanks to impressive sales of the Apple Watch SE and the Apple Watch Series 6. The Cupertino-based firm has been the number one smartwatch brand ever since it launched the first Apple Watch.
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shipped 11.1 million smartwatches in 2020, and its shipments improved by 26%.

In Q4 2020, Apple’s market share improved to 40% as the company eroded the sales of other firms. Samsung’s market share improved from 7% in Q2 2020 to 10% in Q3 and Q4 of 2020. As the year came to an end, Huawei’s smartwatch market share slipped to 8%. The smartwatch market grew just 1.5% last year due to the impact of the COVID-19 pandemic. This year, the average selling price of smartwatches is expected to improve.

In 2020, Samsung
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, and the South Korean firm is rumored to be
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operating system later this year.

Smartwatch Market Share 2018 To 2020 Counterpoint Research


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