A new survey has been spotted that suggests Spotify has plans for its podcasts.
What you need to know
- Spotify is mulling a cheaper subscription-only plan.
- The survey shows various options representing possible subscription plans.
- Spotify clarifies that the survey may not indicate any future plans.
seems to be interested in a new premium subscription plan for podcasts, that is reaching some users. The survey was spotted by Andrew Wallenstein, Chief Media Analyst and President at Variety Intelligence Platform, who of the survey, shedding some light on Spotify's plans.
The survey compares a few different subscription options with different features and pricing, directing users to select whichever option interests them most. The least expensive option, at $2.99 a month, offers features such as exclusive interviews and episodes, exclusive extended episodes, and ads. The next tier, at $4.99, would include high quality original content, more exclusives, and no platform inserted ads. The most expensive tier, at $7.99, would bring the added benefit of early access alongside the benefits from lower tiers. A few of the screenshots can be seen in the Twitter thread below:
The has been investing more in its current podcasts offerings, with features like and the ability to . Exclusive podcasts from public figures such as Michelle Obama also indicate just how invested the platform is, making such plans for a separate premium subscription somewhat warranted. Of course, the presence of these surveys doesn't necessarily mean Spotify will actually launch such a service, but it does stoke the fires.
According to The Verge, a spokesperson made the following statement regarding the survey:
Regardless of what the company is planning, the survey leaves a few questions up in the air. Would a premium podcast service would be completely separate from Spotify's current subscription plan? Would current subscription users incur an entirely separate fee from Spotify or would the plan be available as an add-on? But of course the most important question is whether or not users would be interested in a podcast subscription plan from one of the around?
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