'Street Fighter V' will display in-game ads starting December 11th

[Joystiq]

Fighting game fans are used to seeing ads

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, but now they're infiltrating the games themselves. Capcom is

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"sponsored content" to Street Fighter V: Arcade Edition on December 11th to promote its purchasable bundles, costumes and the Pro Tour. You'll see them on costumes, in certain stages and on pre-fight loading screens. This isn't concerning by itself (many real sports have ads, after all), but Capcom goes out of its way to discourage you from turning the ads off.

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