The new Apple TV app is: TV

[Joystiq]

The

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TV guide app for Apple TV is here, just unveiled at the company's event. It brings TV and movies from the box's various apps into one browsable location. As demonstrated on stage by designer Jen Folse, pressing play within the guide can immediately start a video stream in an app like HBO Now, without any intervening menus. The main "Watch Now" menu knows which apps you've signed into with its

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, and will show options that you have access to. "TV" isn't just for Apple TV either, as the app is also accessible from iPhone and iPad.

Another new wrinkle for Apple TV, is the ability for Siri to tune into live video streaming apps, and control third-party apps. The new features will arrive through a software update in December.

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