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Twitch is joining , , , , and other content services in everyone’s favorite corporate trend of raising subscription prices (almost as fun as the parallel trend of ). The company on Tuesday that Twitch Tier 1 subscriptions in the US will increase from $4.99 to $5.99 on July 11. This is the first time the monthly cost has gone up for American subscribers.
“As part of our efforts to help creators build and grow their communities worldwide, the following countries received subscription price adjustments as a part of Local Subscription Pricing,” the company in a support article.
In a separate X reply, the company that streamers will still earn the same 50 to 70 percent through Twitch’s revenue-sharing program, so they will earn more per subscription (likely the rationalization for the questionable “It’s for the creators!” framing). However, streamers’ earning extra revenue depends on Twitch’s subscriber numbers staying the same or increasing. An unpopular price hike could lead to a loss of paying subscribers if enough people shirk the increase.
Twitch had warned this day would come. When the company in Canada, Australia, Turkey and the UK in February, Chief Monetization Officer Mike Minton that a US subscription increase would “probably” arrive sometime this year. And here we are.
The company has had a rough 2024, and we aren’t even at the halfway point. Twitch in January to “cut costs” and “build a more sustainable business” as CEO Dan Clancy the company wasn’t profitable. For good measure, it from Prime subscriptions. Then, late last month, it , replacing them with “Twitch Ambassadors,” which sounds an awful lot like community volunteers.
This article originally appeared on Engadget at
Console Bang News!
“As part of our efforts to help creators build and grow their communities worldwide, the following countries received subscription price adjustments as a part of Local Subscription Pricing,” the company in a support article.
In a separate X reply, the company that streamers will still earn the same 50 to 70 percent through Twitch’s revenue-sharing program, so they will earn more per subscription (likely the rationalization for the questionable “It’s for the creators!” framing). However, streamers’ earning extra revenue depends on Twitch’s subscriber numbers staying the same or increasing. An unpopular price hike could lead to a loss of paying subscribers if enough people shirk the increase.
Twitch had warned this day would come. When the company in Canada, Australia, Turkey and the UK in February, Chief Monetization Officer Mike Minton that a US subscription increase would “probably” arrive sometime this year. And here we are.
The company has had a rough 2024, and we aren’t even at the halfway point. Twitch in January to “cut costs” and “build a more sustainable business” as CEO Dan Clancy the company wasn’t profitable. For good measure, it from Prime subscriptions. Then, late last month, it , replacing them with “Twitch Ambassadors,” which sounds an awful lot like community volunteers.
This article originally appeared on Engadget at
Console Bang News!