Why does Riot Games keep making virtual bands?

[Joystiq]

An unusual concert took place before FunPlus Phoenix and G2 Esports battled for the League of Legends World Championship last weekend. The Grand Finals in Paris opened with Valerie Broussard

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," a track released

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to celebrate the upcoming esports season. The performance ended with a magical blast that threw Broussard and her backup singers into the air.

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