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    When should a startup invest in high-profile PR distribution?

    PR becomes more interesting to me when it is connected to a specific business objective. A startup announcing a minor product update probably doesn't need an expensive media campaign. The calculation changes when the announcement is tied to a financing event, strategic transaction, market...
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    Why partnership announcements need more than a tweet

    A tweet is useful for announcing a partnership, but it doesn't always provide enough context. There may be two companies involved, multiple products, technical integrations and several communities that need to understand what is happening. A longer announcement can explain the background and...
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