Amazon is trialing a $10 monthly grocery subscription for Prime members

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Amazon regularly makes changes to the costs and availability of its groceries. The company's latest attempt to drive more business comes in the form of a subscription plan. Prime members can now pay $10 monthly for unlimited free Amazon Fresh and
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on orders over $35. The subscription also includes unlimited 30-minute pickup orders, regardless of the amount spent.

The addition of Whole Foods is notable as any delivery from the retailer through Amazon has included a $10 delivery fee since 2021. However, Amazon Fresh grocery deliveries over $35 were already free for Prime members until early this year when Amazon added a
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. The company reduced that threshold to $100 in October, with a $7 fee on Fresh orders of $50 to $100 and a $10 fee on orders below $50. So, basically, Prime members can now pay $10 each month to have the same deal they had up until January — plus the $15 monthly or $139 annually to be a
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.


The addition of a subscription plan follows other attempts from Amazon to drum up business for its grocery sector. In November, Amazon expanded
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, not just Prime members. Amazon is starting small with its newest offer, rolling out the subscription plan to Prime members in three US cities: Sacramento, CA, Columbus, OH and Denver, Colorado.

This article originally appeared on Engadget at
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