Amazon simplifies gaming competitions and prizes with 'GameOn'

[Joystiq]

Much as it has with every other retail sector, Amazon has steadily

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its gaming presence, especially since it

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in 2014. Now, it's unveiled a service that will allow it to break into another gaming arena. Built on Amazon's massive AWS cloud infrastructure,

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will let developers integrate competitions natively into PC, mobile and console games. Furthermore, it'll allow companies to offer in-game and even real-world prizes that are fulfilled by (wait for it) Amazon.

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