Atari co-founder Nolan Bushnell launches a VR company

[Joystiq]

Atari's Nolan Bushnell is busier than ever these days -- in addition to his

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, the video game pioneer is launching a virtual reality company.

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is promising a combination of hardware and software that delivers high-end virtual experiences of the sort that make an

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or

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seem like small potatoes. It's completely wireless, low latency (under 10 milliseconds) and accommodates multiple users in areas as large as 900,000 square feet. There are full body tracking suits, to boot. Instead of limiting you to sit-down or room-scale VR, developers could create immersive experiences that fill whole fields and warehouses.

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