Atari partners with LGBT Media to make more inclusive games

[Joystiq]

Atari is making good on its promise to stake part of its strategy

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. The company has formed a

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with LGBT Media, the company behind the social app LGBTQutie, to reach more of the community. The deal will see LGBT Media acquire and "re-launch" Atari's city-building game Pridefest by taking advantage of its connections to the LGBTQ community, including an expansion of the title's social side. Ultimately, the two hope to create a "new standard" for gaming in a demographic that they see as underserved.

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