Bixby Routine: Samsung trademarks a new feature for its AI assistant

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Samsung may soon add a new skill to
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‘s repertoire. The company has registered a trademark for the brand name “Bixby Routine” in Korea. The AI assistant already exists on our Galaxy smartphones in various forms, including Bixby Voice, Bixby Home and Bixby Vision.

Application comes just days ahead of Galaxy S10 launch


Samsung submitted the paperwork for the Bixby Routine brand name at the Korean Intellectual Property Office (KIPO) last week. The application doesn’t reveal what this new feature does. But if we go by its name, Bixby Routine seems be a function that guides you through the day with your routines,
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. However, it is possible for Samsung to introduce something completely different as well. Bixby Routine is intended for all relevant consumer electronics: from smartphone and watches to tablets and even PCs.

It is not yet clear as to when Samsung plans to launch Bixby Routine. However, the fact that the trademark application comes just a few days ahead of the launch of the
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makes for an interesting take. The Galaxy S10 lineup unveils tomorrow and it is only fitting for Samsung to introduce one or two new Bixby features alongside.

A day worth of wait and we will get to know what Samsung has up its sleeves this time around. The Galaxy Unpacked event in San Francisco kicks off at 11:00 AM PST (08:00 PM CET) on February 20. The event will be live streamed on Samsung’s official website.

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