Cartoon Network app 'rewards' TV viewing with virtual figurines

[Joystiq]

How do you persuade people to watch your TV shows when their phones serve as a constant distraction? By rewarding them through their phones for watching. Cartoon Network is

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an app, Cartoon Network Arcade, that will provide virtual collectible figurines (over 60 in total) while you tune in. The title listens to show audio

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, and unlocks collectibles when it's clear you're watching one of the broadcaster's programs. If you're a die-hard Powerpuff Girls or Steven Universe fan, you'll have something to prove it.

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