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Communicate For Business: Write, Email, Close The Loop
Last updated 10/2017
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 738.79 MB | Duration: 1h 6m
Write clearly & concisely in email and all business contexts, then design a communication plan to make sure it sticks.
What you'll learn
Choose words for their precision and ability to engage your target audience
Focus on your message to determine grammatical choices.
Tailor your emails based on your purpose and recipient.
Create a plan that supports your change initiative.
Requirements
You will need internet access. Google Chrome, Internet Explorer or Safari and preferred browsers to open links to interactive lessons.
You will need Adobe Acrobat to download PDFs.
Description
Clear communication isn't always as easy as it sounds. This course will help you express your ideas in traditional genres as well as digitally. You'll also learn how to communicate to create lasting change in your organization: successfully engage the people who have to respond to the initiative.Course 1: Write for Business & To Be UnderstoodWrite for your busy readers by following best practices to craft clear & concise documents.Hit the Right toneChoose the Best WordsOrganize for UnderstandingCourse 2: Write Effective emailsYour email messages say more than you think; write your way to the top with effective emails.Construct your CommunicationProtect Your ImageCorrect Common ErrorsCourse 3: Close the Communication LoopDesign a communication plan that makes sure your change initiative gets put into action.Conduct a Needs AnalysisDesign Your Communications StrategyCraft Your ContentEngage OthersDeveloped by instructors who write professionally, this three course bundle covers everything from practical tips for pesky grammar rules to guidelines for connecting with your audience. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1 hour to complete the entire bundle.
Overview
Section 1: Course 1 - Write for Business & To Be Understood
Lecture 1 Write to Be Understood
Section 2: Hit the Right Tone
Lecture 2 Consider Tone
Lecture 3 Extra Practice - Revise for Tone
Section 3: Choose the Best Words
Lecture 4 Use the 3 S's
Lecture 5 Think Like a Reader
Section 4: Organize for Understanding
Lecture 6 Keep It Ordered
Lecture 7 Clarify with Punctuation
Lecture 8 Apply it All - Use Common Sense
Section 5: Put It to Work
Lecture 9 1 More Thing about Writing for Business
Lecture 10 SUMMARY: Tips & Tools to Write for Business & Be Understood
Section 6: Course 2 - Write Effective Emails
Lecture 11 Craft Professional Communications
Lecture 12 Determine the Message
Section 7: Construct Your Communication
Lecture 13 Write Effectively
Lecture 14 REVIEW - Before You Press "Send"
Section 8: Protect Your Image
Lecture 15 Skip the Email
Lecture 16 Think about Consequences
Section 9: Correct Common Errors
Lecture 17 Remember the Details
Lecture 18 Enhance Clarity
Section 10: Put It to Work
Lecture 19 1 More Thing about Writing Emails
Lecture 20 SUMMARY: Tips & Tools to Write Effective Emails
Section 11: Course 3 - Close the Communication Loop
Lecture 21 Cover Your Bases
Section 12: Conduct a Needs Analysis
Lecture 22 Map Your Stakeholders
Lecture 23 Identify Stakeholder Groups
Section 13: Design Your Communications Strategy
Lecture 24 Plan Your Strategy
Lecture 25 Time It Right
Lecture 26 Identify the Senders
Lecture 27 Work It Out
Lecture 28 Share a Worthwhile Message
Section 14: Craft Your Content
Lecture 29 Answer the WIIFM Questions
Lecture 30 Choose Your Message
Lecture 31 Consider Myths of Change
Section 15: Engage Others
Lecture 32 Choose Your Channels
Lecture 33 Solicit Feedback
Lecture 34 Consider All Possibilities
Section 16: Put It to Work
Lecture 35 1 More Thing about the Communication Loop
Lecture 36 SUMMARY: Tips & Tools to Close the Communication Loop
Unsure of yourself when it comes to writing? This course is for you! It's got lots of practical advice and common sense that will put you at ease.,Confident in your verbal skills but new to the requirements of business writing? Learn how to adapt what you already know for business.,Leaders responsible for change management and looking for communication strategies to make sure the change sticks.
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