Joystiq
Joystiq News
This year alone, 1.4 billion smartphones , giving more people have access to gaming devices than ever before. But with every day, it's increasingly difficult for new titles to make an impact. Every so often, a game like Pokémon Go comes along, proving that if you have the right "hook," you can find a massive audience.
NaturalMotion believes technology is its hook. The British gaming studio started life creating animation engines, with its software used for everything from The Lord of the Rings movies to Grand Theft Auto V. It then packed that tech into mobile games like Clumsy Ninja that, thanks to their visual edge, quickly topped the App Store. That success led to the studio . It's been nearly three years since the acquisition, though, and the pressure is on for NaturalMotion to deliver a fresh hit.
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