Google expands digital watermarks to AI-made video

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As Google starts to make its latest video-generation tools available, the company says it has a plan to ensure transparency around the origins of its increasingly realistic AI-generated clips. All video made by the company’s new Veo model in the VideoFX app will have digital watermarks thanks to Google’s SynthID system.

SynthID is Google’s
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system that started rolling out to AI-generated images
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. The tech embeds imperceptible watermarks into AI-made content so that AI detection tools can recognize that the content was generated by AI. Considering that Veo, the company’s latest video generation model previewed onstage at I/O, can create longer and higher-res clips than what was previously possible, tracking the source of such content will be increasingly important.


During a briefing with reporters, DeepMind CEO Demis Hassabis said that SynthID watermarks would also expand to AI-generated text. As generative AI models advance, more companies have turned to watermarking amid fears that AI could fuel a new wave of misinformation. Watermarking systems would give platforms like Google a framework for detecting AI-generated content that may otherwise be impossible to distinguish.
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and
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have also recently announced plans to support similar detection tools on their platforms and label more AI content in their apps.

Of course, there are still
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about whether digital watermarks on their own offer sufficient protection against deceptive AI content. Researchers have shown that watermarks can be easy
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. But making AI-made content detectable in some way is an important first step toward transparency.

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This article originally appeared on Engadget at
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