Google Play is letting gamers earn in-app items if they watch ads

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If you've played a mobile game, you've likely had the option to pay for access to a higher level or purchased some kind of in-game currency. Or, you might have watched an ad in exchange for those benefits at no cost. Today, Google Play launched Rewarded Products, an easier way for Android developers to offer gamers free perks (think: advanced levels or coins) in exchange for "monetizable action," like watching ads.

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