Honor's affordable gaming phone is designed for 'PUBG'

[Joystiq]

Honor, a spin-off brand from Huawei, makes decent middleweight smartphones that are often, well, kind-of

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. This time is different. Honor is going after a specific smartphone audience: The mobile gamer -- especially if you're into PUBG Mobile. The Honor Play was officially unveiled at IFA today, and all the major features are aggressively aimed at gamers. While there's no plans for a US release, the Play is priced keenly enough, at 329 euros (roughly $380) that, heck, some mobile gamers might even bite.

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