How Do I Measure ROI in Web3 Advertising?

cryptoads12

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Measuring ROI in
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requires analyzing campaign effectiveness and comparing it to the investment.

Web3 Advertising Network- 7Search PPC.png

Key Metrics:

Cost per Acquisition (CPA):
How much it costs to acquire a customer.

Click-Through Rate (CTR): The percentage of users engaging with your ads.

Engagement Metrics: Time spent on your site or app after clicking the ad.

Conversion Rate: The percentage of ad clicks resulting in a desired action (e.g., purchase).

Revenue Attribution: Link blockchain transactions to specific campaigns to track ad performance.
 

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