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Instagram may have been , but it's back with an arguably overdue change to how the social network handles videos. The Facebook brand is merging its long-form IGTV format with the regular videos from your feed, leaving just one format for all Instagram footage — you won't have to distinguish between the two. We've asked Instagram if this will lead to longer videos playing directly in your feed, but there will always be a Video tab in profiles to explore more content.
The move might help , too. While they'll still have to produce long-form video to qualify for ads (now called Instagram In-Stream video ads), they should have an easier time reaching viewers who would have glossed over IGTV in the past. Instagram is also merging post and video insights into a single metric.
You may have an easier time polishing that video, too. Instagram is bringing a few common editing features to its videos, including trimming, filters, location tags and people tags. Still images have had filters and tags for a while, of course, but this theoretically puts moving pictures more on par. You may have an easier time finding videos linked to a friend or a memorable concert.
The merger could boost uptake for Instagram video. IGTV demand , and this update makes the longer video format more accessible, not to mention less confusing. Creators might be more inclined to share videos on Instagram as a result — and that might help the social media giant better compete , YouTube and other video-focused heavyweights.
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The move might help , too. While they'll still have to produce long-form video to qualify for ads (now called Instagram In-Stream video ads), they should have an easier time reaching viewers who would have glossed over IGTV in the past. Instagram is also merging post and video insights into a single metric.
You may have an easier time polishing that video, too. Instagram is bringing a few common editing features to its videos, including trimming, filters, location tags and people tags. Still images have had filters and tags for a while, of course, but this theoretically puts moving pictures more on par. You may have an easier time finding videos linked to a friend or a memorable concert.
The merger could boost uptake for Instagram video. IGTV demand , and this update makes the longer video format more accessible, not to mention less confusing. Creators might be more inclined to share videos on Instagram as a result — and that might help the social media giant better compete , YouTube and other video-focused heavyweights.
Console Bang News!