London is getting a 10-day 'Games Festival' this April

[Joystiq]

The UK has never held a video game event with quite the same clout as

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, the

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or

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. There's EGX and the indie-focused EGX Rezzed, but neither attracts quite as much attention as their international counterparts. To remedy the problem,

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and games trade body

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are launching a new "

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" this April, which will offer 15 events across 10 different venues. These include a weekend "Now Play This" convention at Somerset House, industry talks at BFI Southbank and a bunch of smaller London Games Fringe events.

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